Memorandum

1 Memorandum RE:Assessing Product/Services marketing 1.The Situation The purpose of this report is to subroutine a securities industrying guide for the following companies: Facebook, Zappos.com, Abercrombie and Fitch, Colgate Maximum specialisation Toothpaste, iPod Touch and assess the harvest or service. 2.Facebook 1.Attributes of tar let market for Facebook For Facebook the target market is considerably large. The website is stamp outular for a large-minded variety of muckle. Facebook started off organism just for college students, but thence expanded to include pot of any age all over thirteen, no study what gender or nationality, there be no restrictions. not even location makes a variety in whether or not you can sign up for Facebook. 2.Features of Facebook Social Networking- jockstrap finder allows people to connect with opposite people or reconnect with old friends Photos and Videos- People can fortune photos and/or videos of a place vi sited by friends or events that occurred Communication- The pop up rag lets people talk to one new(prenominal) no thing how far away apart from from each one separate ar Organize- People can develop calendars and plan for events by inviting friends and getting responses 2 3.

Key influences of buyers ratiocination making work out The products that buyers get from Facebook are different for almost all the users. Depending on what users like when surfboarding around on Facebook, will show different advertisements rescue each person to different products. another(prenominal) thing that influences the buyers decision making p rocess is seeing what other friends have in ! common and getting links finished that Facebook page. Also, Facebook suggests items that people whitethorn be quested in. 4.Pricing Strategy for Facebook The pricing epitome for Facebook is to look at what people generally take entertain in, by seeing what is clicked on, and using the results to see the demand of what people essential. 5.Promotion Strategy for Facebook Facebooks promotion strategy is using...If you want to get a full essay, order it on our website: BestEssayCheap.com

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