The Power-Maxx Marketing Plan

Executive SummaryPower-Mass is a follow with the corporate office fixed in Boise, Idaho, a manufacturing facility in the Golf Region, and pentad statistical dispersion centers strategically located throughout the linked States. Power-Mass specializes in the labor of methanol (methyl alcohol) kindle cartridges for the emerging heat content micro- render cell market. The company works with partners much(prenominal) as Methanex (who supplies the methanol) and the syndicate of manufacturers of hydrogen micro-cell batteries much(prenominal) as Motorola, Nokia, IBM, and Toshiba to bring the promise of this in the altogether technology to overthrow users. By focusing on the merchandiseion and distribution of fuel cartridges for these devices, Power-Mass has helped to create the industry standards, which leave behind stomach the manufacturers to move send with the production of these devices. Since the nature of this type of fuel for micro-cells is considered a inflammab le liquid, Power-Mass is active in lobbying regulatory agencies such as the subdivision of Transportation (DOT), the Federal Aviation regime (FAA), and the U.S. Department of homeland Security, to establish Power-Mass?s safety controls as an industry standard. This will allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new train of long-term cognitive operation to the consumer users of portable electronic devices. deliverance any new product to consumers is a challenge.

Our company, Power-Mass, is in the erratic position of being in the forefront of the birth of a product so new that it has th! e potential to change the marketplace. This merchandise end addresses the opportunities and the risks involved in making this transition. The following written document will provide a description of our company?s product, the marketing research realised by the team, the results of this research, the importance of creating a formal marketing plan and the tactics to be used, and an analysis of the strengths, If you want to get a full essay, order it on our website: BestEssayCheap.com

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